NBA players can have guests after the first round of the playoffs. However, it is rules in place of who can enter the Orlando bubble.
ESPN’s Adrian Wojnarowski recently posted on Twitter, “NBA/NBPA guidelines on guests, starting after first-round of playoffs, per sources. Four guests per player, but can be exceeded for children. Guests can travel on team charters following testing. Guests will be allowed to attend games.”
Instagram models are not allowed, as Wojnarowski posted, “Here’s who isn’t eligible to come into The Bubble as a guest, per memo: Any individual the player has not previously met in person or with whom the player has had limited in-person interactions. (For example)… known by the player only through social media or an intermediary.”