I feel really bad for Kobe and his daughter Gianna Bryant and the other victims (John Altobelli, Kerri Altobelli, Alyssa Altobelli, Christina Mauser, Sarah Chester, Payton Chester) who were unlucky enough to have been aboard the helicopter that foggy day in Calabasas, CA. Attempting to watch the Pro Bowl when I read the fateful news on TMZ with the state of disbelief while we waited for other news outlets to confirm the truth. Since then it has been mostly mourning on my timeline but I have noticed the occasional mention of Bryant’s one large public mistake of infidelity, a 2003 sexual assault crime he was never convicted of and reached a civil settlement with the alleged victim. As a human being he is allowed to make mistakes, but the true excellence of Bryant is how he promoted fatherhood and had found success in other areas after basketball such as venture capitalism and film production.
The NBA logo is iconic and probably one of the most global brands in large part because of athletes such as Kobe Bryant. Even with Jerry West whose likeness is on the current logo, being in favor of changing the logo and the 1.6 million signatures being raised online seeking to have the recently departed Kobe Bryant as the new NBA logo. The current logo is recognizable, consistent, and trustworthy. Deviating from the current logo would not only create confusion but raises an artistic standard of comparison that would likely be unfair and disparage Kobe’s legacy. I’m all for honoring Kobe but the NBA logo should stay as it is, if it isn’t broke, don’t fix it.