It is early Sunday afternoon and I am perusing the aisles of the local packie, trying to determine what beverage I would like to consume during the Patriots – Broncos AFC title game. As I made my decision, I turn to make my way to the cashier when this little gem of a beer catches my eye:
It is a beer dressed as a Ku Klux Klan member! This brew is Yellow Belly by Swedish brewers, Omnipollo. It is an 11% Imperial Stout brewed in collaboration with Buxton Brewery in the UK. That is a bold way to brand a beer.
Is it inappropriate to package your beer this way? Craft beer is a fierce market and these days you have to do whatever you can to stand out. These guys are clearly not afraid to go out on a limb.
Now, I dislike racism and the KKK, but I also dislike Europeans taking shots at America. How about you co-opt your own racism, Omnipollo? It is not like you are running low on racism in Sweden. You leave the shaming of the KKK to us! Perhaps you could have packaged your beer in a black hoodie and bandana face mask to represent Sweden’s rising problem with Neo-Nazi activity instead of trying to make money off of the Greatest Country in the World’s torrid history of racism.
Eh, who am I kidding? It is kind of funny. But you know what is even funnier? That the packaging isn’t even the most offensive thing about this beer. It costs $14 fucking dollars for ONE twelve ounce beer! That is like a million Swedish Krona! Ok, 120 Krona, but you get the point. You surely won’t be getting my precious American dollars at that price. God damn imports, man.